Senkyu Loyalty Program: MTN Uganda’s new way to say ‘thank you’
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MTN is the largest service provider in Uganda with 15 million subscribers and more than 50% market share. In this competitive market, most mobile subscribers have multiple SIMs and switch between different service providers is easy.

To stay ahead, MTN created a unique Senkyu loyalty program that goes beyond the typical telco reward schemes. For the first time, MTN integrated the loyalty system with its Mobile Money (MoMo) service as well as third-party merchants, giving customers more ways to earn and spend points.

Built on Tecnotree Digital Loyalty Manager (DLM), the platform was fully digital yet simple, offered customers more ways to earn and spend points.

Download the TM Forum’s Excellence Awards 2021 finalist case study to learn more about the unique loyalty program of MTN Uganda.