Whitepapers

Subscriber perspective to customer loyalty – White paper, part 2

By mobileSQUARED

 This white paper looks at what makes a mobile customer loyal to their mobile operator, and what will encourage churn based on the consumer research. It provides a deep exploration of the consumer research into loyalty, with in-depth analysis on a market-by-market approach, covering content usage and consumption, non-communication services spend, and the consumer appeal of 4G high-speed connectivity.

The third and final white paper will be published in May/June.

Managed Services Part 2: True Value Creation Partnership

This white paper provides guidance on how a transition to Managed Services takes place for a Communications Service Provider (CSP). This document is intended for executive authorities within a CSP with responsibility for billing activities.

Value-driven policy management - Getting maximum return from your assets

Policy management has been a hot topic for some time. What started out as a mechanism for ‘traffic shaping ́- managing information flows deep on the network core - is rapidly becoming ubiquitous. The challenge facing CSPs is to leverage growing capability to create new business opportunities and entirely new value chains. It means focusing on policy management as an enabler of highly granular value propositions, based on a variety of segmentation techniques.

Unravelling what makes a mobile customer loyal - White paper, Part 1

By mobileSQUARED

 This is the first in a series of three white papers released by Tecnotree based on primary research conducted during February 2013. This first white paper looks at what makes a mobile customer loyal to their mobile operator, and what will encourage churn. The white paper approaches these topics from a mobile operator perspective, but also, from a mobile consumer perspective. Are these views aligned or are they poles apart? It also provides a snapshot into the broader research that will be released in subsequent white papers.

Customer Lifecycle Management: From Insight into Action

One of the key trends in Communications Sevice Provider (CSP) customer care today is the move towards self care and online stores. A well executed self care strategy can reduce the cost of customer care by as much as 20%. The focus of most CSPs is moving towards offering a compelling customer experience and personalisation of the service offering. Is there a way to combine superior customer experience with the cost reduction offered by driving customers to solve their own problems, creating opportunities for more sales?

Managed Services, part 1: Introduction to Competitive Advantage

This white paper provides a high-level view of the Managed Services markets and Tecnotree’s Managed Services offering, its features, benefits and value to CSPs. This document is intended for executive authorities within a CSP with responsibility for billing activities.

Unravelling the operator bundle – Operator trends 2012 research

By mobileSQUARED

Communications Service Providers (CSPs) have found themselves increasingly under pressure as the digital world embraces mobile. Digital media and digital communications have both converged on mobile and, rather than being in the sweet spot, mobile finds itself pushed further and further out towards the edge.

Bundle Services for Every Taste

The ways in which telecommunication services are used by consumers and enterprises alike are currently going through significant changes. And the globally on-going deregulation of telecoms service provisioning is fundamentally changing the operator landscape across the world. Either through mergers and acquisitions or organic expansion, more and more Communications Service Providers (CSPs) are now holding operating rights in multiple traditionally siloed businesses – fixed, mobile, television, broadband. This development means that new opportunities are emerging through not only offering new services, but also through intelligently bundling services across the businesses at an ever increasing pace.

Voice Services Consolidation

This white paper aims to illuminate how operators may optimise their system architectures by consolidating the voice access of voicemail and IVR services into a common media server, resulting in increased cost efficiency.

Meeting Customer Needs - Service Offer Personalization and Partner Collaboration

By Stratecast, A Division of Frost &Sullivan:

The communications industry is very different now as compared to its early beginnings.  Of most significance is the realization that CSPs are no longer the end-to-end provider of what customers want. Alluring new services for both business and consumers now involve the resources from multiple suppliers working in collaboration with the CSP community to define, deliver and support the right stuff at the right time.