Whitepapers

Delivering the Business Case for Digital Transformation -research paper (February 2016)

Achieving new business outcomes through agile business support systems and automated processes.

85%of CSP senior executives identified digital transformation as an important business requirement for the next 18 months.

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Commercial Migration Fuelling Business Growth in the Digital Marketplace – Whitepaper (March 2015)

The digital age has changed the way we communicate and interact with our family, friends, peers and colleagues. Digital technologies and online services are changing our lifestyle patterns and the speed at which we embrace digital change is a real challenge for communication service providers. Customers demand better end-to-end customer touchpoint experiences, frequent online interactions and full control over their services. These digital capabilities have been key to the revenue success of OTT service providers who have been instrumental in shaping the digital needs and expectations of customers. As a communication service provider, you must lead this business transformation to meet your customers’ needs and pursue the development of new revenue streams in order to compete in a more dynamic digital marketplace.

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Boost Customer Lifetime Value – Whitepaper

The whitepaper Boost Customer Lifetime Value elaborates on the fact that CSPs should focus on continuous customer relationship building and long-term retention strategies. Essentially, this means that business focus should be on developing and enhancing engagement with customers - throughout their lifecycle. Everywhere in the CSP universe, the Tecnotree vision of CSPs as central points of digital marketplaces rings true now more than ever before.

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Operator perspective on bundling, monetisation and loyalty - Whitepaper, Part 3

By mobileSQUARED

The whitepaper Operator perspective on bundling, monetisation and loyalty looks at how mobile operators can create a compelling customer bundle that will encourage increased spend, and longevity from a loyalty perspective. It will follow on from similar Tecnotree research conducted in 2012, and will explore how the mobile operator mindset has changed during that period, and how the advent (or imminent advent) of LTE has had on their go-to-market strategy.

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Subscriber perspective to customer loyalty – Whitepaper, Part 2

By mobileSQUARED

This whitepaper looks at what makes a mobile customer loyal to their mobile operator, and what will encourage churn based on the consumer research. It provides a deep exploration of the consumer research into loyalty, with in-depth analysis on a market-by-market approach, covering content usage and consumption, non-communication services spend, and the consumer appeal of 4G high-speed connectivity.

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Managed Services, Part 2: True Value Creation Partnership

The whitepaper Managed Services, Part 2: True Value Creation Partnership provides guidance on how a transition to Managed Services takes place for a Communications Service Provider (CSP). This document is intended for executive authorities within a CSP with responsibility for billing activities.

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Value-driven policy management - Getting maximum return from your assets

Policy management has been a hot topic for some time. What started out as a mechanism for ‘traffic shaping ́- managing information flows deep on the network core - is rapidly becoming ubiquitous. The challenge facing CSPs is to leverage growing capability to create new business opportunities and entirely new value chains. It means focusing on policy management as an enabler of highly granular value propositions, based on a variety of segmentation techniques.

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Unravelling what makes a mobile customer loyal - Whitepaper, Part 1

By mobileSQUARED

This is the first in a series of three whitepapers released by Tecnotree based on primary research conducted during February 2013. This first whitepaper looks at what makes a mobile customer loyal to their mobile operator, and what will encourage churn. The whitepaper approaches these topics from a mobile operator perspective, but also, from a mobile consumer perspective. Are these views aligned or are they poles apart? It also provides a snapshot into the broader research that will be released in subsequent whitepapers.

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Customer Lifecycle Management: From Insight into Action

One of the key trends in Communications Service Provider (CSP) customer care today is the move towards self care and online stores. A well executed self care strategy can reduce the cost of customer care by as much as 20%. The focus of most CSPs is moving towards offering a compelling customer experience and personalisation of the service offering. Is there a way to combine superior customer experience with the cost reduction offered by driving customers to solve their own problems, creating opportunities for more sales?

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Managed Services, Part 1: Introduction to Competitive Advantage

The whitepaper Managed Services, Part 1: Introduction to Competitive Advantage provides a high-level view of the Managed Services markets and Tecnotree’s Managed Services offering, its features, benefits and value to CSPs. This document is intended for executive authorities within a CSP with responsibility for billing activities.

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Unravelling the operator bundle – Operator trends 2012 research

By mobileSQUARED

Communications Service Providers (CSPs) have found themselves increasingly under pressure as the digital world embraces mobile. Digital media and digital communications have both converged on mobile and, rather than being in the sweet spot, mobile finds itself pushed further and further out towards the edge.

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Bundle Services for Every Taste

The ways in which telecommunication services are used by consumers and enterprises alike are currently going through significant changes. And the globally on-going deregulation of telecoms service provisioning is fundamentally changing the operator landscape across the world. Either through mergers and acquisitions or organic expansion, more and more Communications Service Providers (CSPs) are now holding operating rights in multiple traditionally siloed businesses – fixed, mobile, television, broadband. This development means that new opportunities are emerging through not only offering new services, but also through intelligently bundling services across the businesses at an ever increasing pace.

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Voice Services Consolidation

The whitepaper Voice Services Consolidation aims to illuminate how operators may optimise their system architectures by consolidating the voice access of voicemail and IVR services into a common media server, resulting in increased cost efficiency.

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Meeting Customer Needs - Service Offer Personalization and Partner Collaboration

By Stratecast, A Division of Frost &Sullivan:

The communications industry is very different now as compared to its early beginnings.  Of most significance is the realization that CSPs are no longer the end-to-end provider of what customers want. Alluring new services for both business and consumers now involve the resources from multiple suppliers working in collaboration with the CSP community to define, deliver and support the right stuff at the right time.

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