Tecnotree wins Best CEM Solution at CEM Middle East Summit 2016
Tecnotree's Loyalty and Campaign Management System (LCMS) has won the "Best CEM Solution" category at the CEM Middle East Summit on September 27, 2016. Organised by IQPC, the awards were judged by an international panel of experts to honor outstanding Customer Experience Management (CEM) initiatives.
Enabling businesses to execute multi-channel marketing strategies and reduce the time to market for new offerings, the Tecnotree LCMS was commended for its configurable approach. The solution is a highly evolved campaign management system, designed in response to market challenges, including the need for operators to ensure the delivery of a personalised and consistent user experience to all subscribers, across all channels.
“We’re delighted to be chosen as a winner by IQPC,” said Padma Ravichander, CEO, Tecnotree. “This recognition reflects our unique ability to identify emerging challenges and deliver the highly innovative solutions needed by operators to enhance loyalty of subscribers, boost brand reputation, build a sustainable competitive advantage and enrich the customer experience.”
Tecnotree’s LCMS was developed as a direct response to the changing nature of the market and operators’ need to quickly and efficiently change ways of working to dramatically enhance profitability. The solution enables businesses to improve awareness by segmenting customers accurately, launch personalised offers and contextual marketing campaigns and monitor campaign performance in near real time to meet their business goals.
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