Create Digital Marketplaces

Operators have realized that they need to extend their offering to third party products and services if they want to keep growing their business in the future. In-house developed operator services form the backbone of any service portfolio, yet on the longer term, those are not enough to provide long term business growth. Service innovation in the internet service and media industries will help communication service providers to keep their digital storefronts stocked with exciting new products and services.

Tecnotree offers a range of solutions covering the essential requirements for creating and cultivating digital marketplaces. These solutions can be implemented stand-alone or as readily integrated suites of business functionality.

Creating Service Discovery Portals and Marketplaces

In order to find new sources of revenues, retain existing and attract new subscribers, you must extend your offering of telecom services with a range of digital goods, applications and content. You must build the relationship and trust you have with your existing subscribers by the using right tools and methodologies to present digital service offering through your own service discovery portal. This will allow you to bring in new products and create additional revenue streams as well as increase your subscriber’s loyalty. In order to reach out to all your subscribers a service discovery portal must support access through any device and any form of communication.
Download Solution Datasheet (PDF, 3.04MB)

Promoting and Auctioning Premium Products

Once you have built the deep customer insight, you can unleash the power of automated marketing campaigns targeting the customer segments that are most likely to purchase the product. This results in a reduction of marketing costs and improved conversion rates. Targeted marketing campaigns and product auctions allow you to drive awareness of the products in your service offering and ensure that you maximise your revenue from premium services.
Download Solution Datasheet (PDF, 3.02MB)

Managing Third-party Services and Subscriptions

To help you successfully integrate, manage and monetize third party services and subscriptions, Tecnotree offers solutions designed from the outset to address the complexity that the digital marketplace introduces. Tecnotree solutions support the management of one to many third-party content services and associated subscription lifecycles.
Download Solution Datasheet (PDF, 3.05MB)

Launching Sponsored Services

Tecnotree realizes you are in unique position to support new business models to entice additional third party content providers to your network. Our solutions are geared to allow you open new revenue channels by means of utilising new advertising and marketing channels and by launching sponsored services.
Download Solution Datasheet (PDF, 3.04MB)

Enable new business models to support the digital marketplace