Benefitting from global technology at AfricaCom 2013
Tecnotree took part in AfricaCom 2013, which again was the center of attention of the whole continent during the exhibition.
New ways of managing customer experience were uncovered in the event, introducing how consumers will be able to benefit from the evolving technologies. Timo Ahomäki, Tecnotree CTO, has covered this topic in his recent blog post, suggesting that the key to success for the CSPs is to go beyond the expectations of its customers and enhance the overall quality of experience it delivers. This can be achieved by for example creating a meaningful presence in social media in real time. CSPs can then use the insight they get from social media to offer value-added information to their customers at the exact right time, thus improving brand loyalty and ultimately help increasing ROI. Abiola Edun, Head of Customer Experience in Etisalat Nigeria, confirmed with her comments at the event that customer experience is key to any business and that the customer should be seen as key and CSPs need to be loyal to customers.
Other hot topics discussed in the exhibition were LTE (Long Term Evolution), which in itself will enable and drive big data penetration, enhance voice telephony and enrich customer experience by enabling the above mentioned social media scenario, among others. The advise in the conference was to begin investments in LTE, as it will drive fast broadband penetration even in the most remote communities. A key element in attracting investors is the creation of good regulatory policies, which enable long-term commitment for investors.
The African continent has its challenges to overcome, one of which is the need for more frequencies to be able to boost development. This is especially important for ensuring the roll out of LTE. Financing was a key topic as well, especially in conjunction with LTE. CSPs were advised to explore several ways to access funds for investments, and to consider expanding business to rural communities of the countries they are present in. Infrastructure sharing and co-location were debated as part of the CSP's cost-efficiency strategy due to the lack of infrastructure in many countries.
So, altogether AfricaCom 2013 was a successful event, showing the vast opportunities Africa has to offer, and emphasizing the fact that Africans will definitely benefit from global technology.